Frequently Asked Questions

We thought you might want to learn more about social media and the business-focused solutions we offer.

What is a social media audit?

A social media audit is a comprehensive analysis of a brand's social media presence, including the profiles, content, and audience engagement. It's typically conducted to identify strengths and weaknesses and to develop a strategy for improving the brand's social media performance.

Why is a social media audit important?

A social media audit is important because it can help businesses identify what's working and what is not working in their social media strategy. It can also help businesses identify their target audience and determine which platforms and content formats are most effective for engaging with them.

What does a social media audit include?

A social media audit typically includes an analysis of the brand's social media profiles, content, engagement and analytics. It can also include a competitor analysis and a review of industry best practices.

How do I know if I need a social media audit?

Low engagement: If your social media pages are not getting enough engagement in terms of likes, comments, shares, or followers, it may be an indication that your social media strategy needs to be re-evaluated.

Declining metrics: If you are noticing a decline in your social media metrics such as website traffic, click-through rates, and conversions, it may be an indication that your social media strategy is not working as effectively as it should be.

Inconsistent branding: If your social media pages have an inconsistent brand message or visual identity, it can lead to confusion and make it difficult for your audience to understand your business.

Lack of a clear strategy: If you are posting content on social media without a clear strategy, you may not be reaching your target audience effectively.

Negative feedback: If you are receiving negative feedback on your social media pages, it may be an indication that your social media strategy is not resonating with your target audience.

Competitor analysis: If you notice that your competitors are performing better on social media than you, it may be an indication that you need to perform a social media audit to identify areas of improvement in your strategy. In general, a social media audit can help you identify the strengths and weaknesses of your current social media strategy and provide recommendations for improvement.

How do you conduct a social media audit?

To conduct a social media audit of your businesses we start by identifying your goals and objectives for social media, target audience and current platforms. W compare performance to industry benchmarks and competitor performance. Finally, we develop a strategy for improving your social media performance based on their findings.

How often should you conduct a social media audit?

It is recommended that businesses conduct a social media audit at least once per year or more frequently if significant changes are made to their social media strategy or the platforms they use. Regular audits can help businesses stay on top of trends and changes in the social media landscape and adapt their strategy accordingly.

What are the benefits of a social media audit?

The benefits of a social media audit include identifying areas for improvement in your brand's social media strategy, determining which platforms and content formats are most effective for engaging with the target audience and developing a more targeted and effective social media strategy. It can also help your businesses stay up-to-date with industry best practices and adapt their strategy to changes in the social media landscape.

What tools can be used to conduct a social media audit?

There are a variety of social media management and analytics tools that can be used to conduct a social media audit, including Google Analytics and others. These tools can help businesses analyse social media profiles, content, engagement and track key performance metrics.

What tools can be used to conduct a social media audit?

There are a variety of social media management and analytics tools that can be used to conduct a social media audit, including Google Analytics and others. These tools can help businesses analyse social media profiles, content, engagement and track key performance metrics.

What is a social media post?

A social media post is any content shared on social media platforms such as Facebook, Twitter, Instagram, LinkedIn and others. Posts can include text, images, videos, links or a combination of these.

What type of content should I post on social media?

The content of social media posts should be relevant to the target audience and align with the brand's goals and values. It can include updates on new products or services, promotions, industry news, educational content, behind-the-scenes content and user-generated content.

How do I create engaging social media posts?

To create engaging social media posts, businesses should aim to be authentic, visually appealing and provide value to the audience. It is also important to use high-quality images or videos, concise and compelling copy, and to encourage user engagement through calls-to-action (CTAs).

How often should I post on social media?

The frequency of social media posts depends on the platform and the target audience. Generally, businesses should aim to post at least once per day on platforms like Facebook and Instagram, while Twitter may require more frequent posting. It is important to maintain a consistent posting schedule and to vary the content to keep users engaged.

How do I measure the success of my social media posts?

The success of social media posts can be measured through metrics such as engagement, reach, clicks, and shares. Tracking and analysing these metrics can help businesses identify which posts are most effective and adjust their social media strategy accordingly.

How do I optimise social media posts for different platforms?

Each social media platform has its own unique features and best practices for creating effective posts. For example, Instagram is a highly visual platform, while Twitter requires concise and punchy copy. We tailor content to the specific platform and target audience to maximize engagement.

What is social media advertising?

Social media advertising is a form of online advertising that involves creating and promoting ads on social media platforms, such as Facebook, Twitter, Instagram and LinkedIn. It allows businesses to target specific audiences based on demographics, interests, behaviours and to reach users who are most likely to be interested in their products or services.

What are the benefits of social media advertising?

The benefits of social media advertising include increased brand awareness, targeted advertising, measurable results, cost-effective advertising, and competitive advantage. It also allows businesses to engage with their audience, build relationships and promote their brand across different social media channels.

Which social media platforms are best for advertising?

The best social media platforms for advertising depend on your business goals, target audience, and budget. Facebook, Instagram and Twitter are popular platforms for reaching a broad audience, while LinkedIn is more suited for B2B marketing. Pinterest and TikTok are also emerging as popular platforms for advertising.

How does social media advertising work?

Social media advertising works by creating and promoting ads on social media platforms. Businesses can target specific audiences based on demographics, interests, behaviours and can set their own budget and bidding strategy. Ads can appear as sponsored posts, stories, or videos and can include a variety of ad formats, such as images, videos and carousels.

How do you measure the success of social media advertising?

The success of social media advertising can be measured using a variety of metrics, including reach, engagement, clicks, conversions, and ROI. Businesses can use social media analytics tools to track these metrics and to optimize their advertising strategies based on the results.

How much does social media advertising cost?

The cost of social media advertising depends on a variety of factors, including the platform, targeting options, bidding strategy and competition. Businesses can set their own budget and bidding strategy, and can choose to pay for clicks, impressions or conversions. Social media advertising can be a cost-effective form of advertising, as businesses only pay for the clicks or impressions their ad receives.

How do you create effective social media ads?

When creating effective social media ads we consider a business’ target audience, ad format, messaging and visuals. Ads should be eye-catching, informative and relevant to the audience. Businesses can also use A/B testing and analytics tools to test and optimize their ads for maximum effectiveness.

How can social media advertising help businesses grow?

Social media advertising can help businesses grow by increasing brand awareness, driving website traffic, generating leads, and boosting sales. It allows businesses to reach their target audience where they are most active, and to engage with them in a meaningful way. Social media advertising can also help businesses build relationships with their audience and promote their brand across different social media channels.

What is a social media ads manager?

A social media ads manager is responsible for managing social media advertising campaigns on behalf of a client. This may involve creating and designing ad campaigns, setting up targeting and audience segmentation, managing ad budgets and bidding strategies, and tracking and reporting on campaign performance. The social media ads manager will typically work closely with the client to understand their business objectives and target audience and will develop a strategy that aligns with those goals. They will also keep up to date with changes in social media advertising algorithms and trends, and adjust their strategies as needed to ensure optimal performance. Ultimately, the goal of a social media ads manager is to help their clients achieve their desired outcomes, such as increasing brand awareness, generating leads or driving sales through effective social media advertising campaigns. The role also involves selecting relevant keywords, creating compelling ad copy, setting bid strategies and monitoring campaign performance to ensure maximum return on investment (ROI).

How long does it take to see results from social media ads?

The time it takes to see results from social media ads can vary depending on several factors, such as the goals of the campaign, target audience and the budget. In general, social media advertising campaigns are designed to generate immediate results, such as increased engagement or website traffic, but it may take longer to see more significant results, such as increased sales or conversions.

Some social media platforms, such as Facebook and Instagram, provide real-time data on ad performance, allowing advertisers to quickly adjust their strategies to improve results. However, it's important to keep in mind that building brand awareness and driving conversions through social media advertising is a long-term process that requires consistent effort and optimization.

Generally, advertisers should be patient and allow sufficient time for their campaigns to generate results. Depending on the specific campaign goals and budget, it may take several weeks or even months to see significant results from social media advertising. To optimise campaign performance and speed up results, advertisers can use targeting and optimisation options provided by the social media platform, such as retargeting, lookalike audiences and A/B testing. Additionally, working with an experienced social media ads manager can help businesses to achieve their desired outcomes more efficiently and effectively.

How do you measure the success of social media ads campaigns?

The success of search ads campaigns can be measured using several key performance indicators (KPIs), including click-through rate (CTR), conversion rate, cost per click (CPC) and return on ad spend (ROAS). These metrics can be tracked using reporting tools and used to optimize your campaigns for maximum ROI.

What is A/B testing in social media ads management?

A/B testing is a process of testing different variations of your ad campaigns to determine which version performs better. It involves creating two versions of your ad, making a small change to one of them, and then testing both versions to see which one performs better. This process can help you identify the most effective ad copy, landing pages and bid strategies for your campaigns.

How often should I update my social media ads campaigns?

The frequency at which you should update your search ads campaigns depends on several factors, including your marketing goals, your budget and the level of competition in your industry. In general, it is recommended to review and update your campaigns at least once a month to ensure maximum ROI. However, if you notice a drop in performance, it may be necessary to make more frequent updates to optimise your campaigns.