Frequently Asked Questions

We thought you might want to learn more about search marketing and the business-focused solutions we offer.

What is an SEO Audit?

An SEO audit is an analysis of a website’s SEO performance and factors that may impact its visibility and ranking in search engine results pages (SERPs). An audit evaluates various on-page and off-page SEO factors, including technical elements, content, backlinks and other factors that may affect search engine visibility and traffic.

Why is an audit important for a business or organisation?

An SEO audit helps a business identify strengths, weaknesses and opportunities for improvement in a website’s SEO performance. This is especially important for ecommerce websites and helps provide important information that will help increase awareness, leads, sales and customer retentions or target new markets and opportunities. An audit also provides actionable recommendations to improve the website’s SEO performance.

How do I know if my website needs an audit?

If a website is not attracting enough traffic or is not ranking well in search engine results pages (SERPs), it may be a sign that it needs an audit. Other indications that a website may need an audit include experiencing a drop in search engine visibility, implementing significant changes to the website or not having performed an audit in the past year.

What if I don’t understand the information in an audit report?

Despite containing technical information and terms we present our audit report content in as clear and simple language as possible, also including relevant infographics, and have as provided a glossary to explain terminology. However, if you have difficulty in understanding the information provided in an audit you can contact your designated Account Manager who will help explain its significance and application.

How often should I perform an audit?

The frequency at which a business should perform an audit depends on several factors, including the size of the website, the level of competition in their industry and the amount of change on their website. Small businesses may only need an audit once a year, while medium-sized businesses should aim to perform an audit every six months. However, businesses undergoing significant changes to their website, experiencing a drop in search engine visibility or in highly competitive industries may need to perform audits more frequently.

Is an audit expensive?

The cost of an SEO audit varies depending on the scope and complexity of the project. It is important to consider that the cost of an SEO audit is an investment in improving a website’s SEO performance, which can lead to increased traffic and conversions, market and revenue growth.

What is search engine optimisation (SEO)?

Search engine optimisation (SEO) is the practice of improving the quality and quantity of traffic to a website from search engines through organic (unpaid) search results. The goal of SEO is to improve a website’s visibility, relevance and authority in search engine results pages (SERPs) for specific keywords or phrases related to the website’s content or products and services.

Why is SEO important for my website?

SEO is essential for any website as it helps increase website visibility, organic traffic, and ultimately leads to more conversions and revenue. With SEO your website can rank higher in search engine results pages, making it easier for potential customers to find and engage with your website. SEO also helps establish your website’s authority and credibility in the eyes of search engines and users.

How long does it take to see results from SEO efforts?

The time it takes to see results from SEO efforts depends on several factors, including the competitiveness of your industry, the quality of your website, the specific keywords you are targeting and the amount of time and resources you are investing in your SEO efforts. Generally, it can take anywhere from several weeks to several months to see significant results from SEO.

Do I need to hire a professional for SEO?

SEO can be complex and time-consuming. It requires a comprehensive understanding of search engine algorithms and best practices, as well as technical expertise and the ability to analyse and interpret data. Making use of our professional SEO solutions saves you time and effort, as well as ensuring that your website is optimised to its fullest potential.

What are some common SEO techniques used to improve website rankings?

Some common SEO techniques include keyword research and optimisation, on-page optimisation (such as optimising title tags, meta descriptions and header tags), content creation and optimisation, link building and technical SEO (such as optimising website speed and mobile responsiveness).

What is On-Page Optimisation?

On-Page optimisation refers to the practice of optimising individual web pages to rank higher in search engine results and earn more relevant traffic. This involves optimising content, title tags, meta descriptions, header tags, images, and other on-page elements to make the page more relevant and user-friendly for both search engines and users.

What is Off-Page optimisation?

Off-Page optimisation refers to the practice of improving a website’s visibility and authority through external means, such as link building, social media, and online directories. Off-page optimisation is an essential part of SEO as it helps establish your website’s credibility and authority in the eyes of search engines and users.

What is Local & National SEO?

Local SEO is a subset of SEO that focuses on optimizing a website for local search results. Local SEO involves optimizing a website’s content, citations and reviews for specific geographic locations to improve visibility and relevance for local search queries.

National SEO is a type of search engine optimisation (SEO) that focuses on improving a website’s visibility and relevance in search engine results pages (SERPs) for keywords and phrases that have a national scope or reach. National SEO strategies typically involve optimising a website’s content, structure and backlinks to target broad keywords related to the website’s products or services.

National SEO is particularly important for businesses with a broad target audience that spans across multiple regions or countries. By optimising their website for national keywords businesses can increase their visibility and reach more potential customers in various locations. National SEO strategies may include creating high-quality content, building authoritative backlinks, optimizing website structure and navigation and leveraging social media and other online platforms to improve brand awareness and visibility.

How do backlinks affect SEO?

Backlinks are links from other websites that point to your website. Backlinks are a crucial ranking factor for search engines as they signal to search engines that your website is trustworthy and authoritative. The quality and relevance of backlinks are essential and search engines may penalise websites with low-quality or spammy backlinks.

How often should I update my website for SEO purposes?

There is no set frequency for updating a website for SEO purposes, however regular updates are essential. Updating your website with fresh, relevant content can help improve your website’s relevance and authority in search engine results. It is best to update your website as often as possible, whilst it’s important to focus on quality over quantity.

What is keyword research and how does it relate to SEO?
Keyword research is the process of identifying and analysing the words and phrases that people use when searching for information, products or services on search engines like Google. Keyword research is a critical component of search engine optimisation (SEO) as it helps businesses understand the language and topics that their target audience is using and interested in.

Keyword research plays a vital role in SEO as it helps businesses optimize their website and content to rank higher in search engine results pages (SERPs) for relevant keywords and phrases. By identifying and targeting high-traffic, relevant keywords, businesses can attract more qualified traffic to their website and improve their visibility and authority in their industry.

Keyword research involves using various tools and techniques to discover relevant keywords and analyse their search volume, competition and relevance to the business. This information is then used to inform content creation, website structure and optimisation strategies to ensure that a website is optimized for the keywords and phrases that their target audience is using to find them.

In summary, keyword research is an essential component of SEO that helps businesses understand their target audience and optimize their website and content to rank higher in search engine results pages for relevant keywords and phrases.

How long does it take to see results from SEO efforts?

The time it takes to see results from SEO efforts depends on several factors, including the competitiveness of your industry, the quality of your website, the specific keywords you are targeting and the amount of time and resources you are investing in your SEO efforts. Generally, it can take anywhere from several weeks to several months to see significant results from SEO.

What are search ads?

Search ads are a type of online advertising that allows businesses to display their ads in search engine results pages (SERPs) when users search for specific keywords or phrases related to their business. These ads appear at the top or bottom of the SERPs and are marked as ads.

How can search ads benefit my business?

Search ads can benefit your business in several ways, including increasing brand awareness, attracting more qualified leads, driving website traffic and generating sales. They are also cost-effective, as you only pay when someone clicks on your ad, making it easier to track and measure ROI.

What is a search ads manager?

A search ads manager is an individual or agency with expertise that manages the process of creating and optimising search ads campaigns to achieve specific marketing goals, such as increasing website traffic, generating leads, or boosting sales. The role also involves selecting relevant keywords, creating compelling ad copy, setting bid strategies and monitoring campaign performance to ensure maximum return on investment (ROI).

How do I get started with search ads?

To get started with search ads you will need to create a Google Ads account and set up a search ads campaign. This involves selecting relevant keywords, writing compelling ad copy, setting a budget and determining your bid strategy. You can also work with a search ads management agency to create and optimise your campaigns for maximum ROI.

How much does search ads management cost?

The cost of search ads management varies depending on the size and complexity of your campaigns. We charge a monthly fee that includes campaign setup, ongoing optimisation and reporting.

How long does it take to see results from search ads?

The time it takes to see results from search ads depends on several factors, including your industry, your competition, your budget and the quality of your ad campaigns. In general, it can take a few weeks to see significant improvements in your ad performance, consequently it may take several months to achieve your marketing goals.

How do you measure the success of search ads campaigns?

The success of search ads campaigns can be measured using several key performance indicators (KPIs), including click-through rate (CTR), conversion rate, cost per click (CPC) and return on ad spend (ROAS). These metrics can be tracked using Google Ads reporting tools and used to optimise your campaigns for maximum ROI.

What is A/B testing in search ads management?

A/B testing is a process of testing different variations of your ad campaigns to determine which version performs better. It involves creating two versions of your ad, making a small change to one of them and then testing both versions to see which one performs better. This process can help you identify the most effective ad copy, landing pages and bid strategies for your campaigns.

How often should I update my search ads campaigns?

The frequency at which you should update your search ads campaigns depends on several factors, including your marketing goals, your budget and the level of competition in your industry. In general, it is recommended to review and update your campaigns at least once a month to ensure maximum ROI. However, if you notice a drop in performance it may be necessary to make more frequent updates to optimize your campaigns.